Cortland

Social Media Specialist - Buckhead

ID
2021-5875
Category
Marketing
Position Type
Regular Full-Time
Group
Corporate Group

Intro

At Cortland, you map the story of your success. We don’t adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth – and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

Job Overview

As the Social Media Specialist, you support the Marketing team in developing social media strategies for multiple channels to increase brand awareness, improve marketing efforts, and increase engagement and follower growth. Ultimately, you help us drive growth through effective storytelling of our brand, our core values, and why we do what we do. Here are the roles you'll play:

 

Roles You Will Play

The Brand Ambassador

  • Shine the spotlight on Cortland and grow our brand awareness in the digital ecosystem
  • Ensure content is informative, on brand, and engaging
  • Make ours the first and last site people click on when they search for their next apartment

 

The Strategist

  • Identify new areas for lead generation, lead nurturing, develop engagement initiatives, and implement social media strategies that turn leads into customers
  • Utilize social media tools to analyze content development, deployment, and KPIs
  • Engage audiences with creative content and use cutting-edge digital marketing techniques to influence buying decisions

 

The Media Maverick

  • Manage our brand and community social media editorial calendars in alignment with marketing campaigns and initiatives
  • Stay up to date with the latest social media best practices and technologies
  • Create marketing campaigns to drive traffic that incorporate validated tactics like contests, shareable videos, and e-blasts

 

The Impact You Can Make

 

  • Thanks to you, Cortland is the first multifamily community’s name to pop up on every search engine list.
  • Our website traffic up, content has never been more creative, and we’re seeing a dramatic increase in leases.
  • New customers are created every day, thanks to your ability to reach a wider audience and get them excited about the Cortland brand.

Building Blocks of Success

Your Building BLocks of Success

 

  • Strong 3+ years of experience building and running a social media program with marketing experience preferred
  • Bachelor’s degree in marketing, communications, or related field
  • Solid writing and oral communications for all levels of internal and external audience
  • Excellent customer service/collaboration skills and ability to handle multiple projects simultaneously
  • Creative mindset and sound judgement regarding copywriting, editing, and presentations

Outro

The Cortland Difference

 

At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all – to make sure our communities are the perfect setting for living life to its fullest. 

 

Our success is fueled by our belief in a better life – where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people – possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

 

 

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email talentresources@cortland.com or call 404.965.3988.

 

Cortland is a drug-free workplace.

 

Cortland participates in e-verify to verify the employment status of

all persons hired to work in the United States.

 

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