At Cortland, you map the story of your success. We don't adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth – and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

As the Product Adoption Manager, you will lead the implementation and user adoption of our cutting-edge technology initiatives, including Funnel’s multifamily software suite, automation solutions, applications, and future digital tools across our apartment communities. As a key member of the Marketing Technology team, you will play a pivotal role in driving the successful rollout of new technologies, enhancing user engagement, and streamlining processes across the organization. This role requires a strong collaborator who can bridge the gap between Product, Operations, Marketing, and onsite community teams, ensuring that digital tools are effectively utilized and delivering value to both associates and residents. 

The Innovator

• Lead the strategic planning and execution of digital adoption initiatives for Funnel’s multifamily software suite, automation, applications, and other future technology rollouts. 
• Partner with Operations and onsite community teams to understand business needs, identify barriers to adoption, and tailor strategies for seamless implementation. 
• Monitor and analyze user engagement metrics, providing actionable insights to improve utilization and user satisfaction. 
• Design, develop, and execute test plans, test cases, and scripts to validate the functionality and performance of digital platforms, new features, and associated software. 
• Identify, document, and track bugs, issues, and discrepancies within the system and collaborate with the product and development teams to resolve them. 
• Test and validate digital platforms, new features, and associated software for usability, accessibility, and seamless user experience. 
• Customize and configure digital systems and tools to align with business processes and user requirements. 
• Manage system setup, workflows, and data integrations to ensure seamless implementation and ongoing useability. 
• Test and validate configurations to confirm accuracy and functionality. 
• Design and deliver comprehensive training programs in partnership with Cortland’s Learning and Development team for associates, including onsite community teams and centralized team members, to maximize the effective use of digital tools.  
• Aid in developing engaging, on-demand learning resources such as video tutorials, guides, and interactive content that support ongoing user education and self-service learning. 
• Collaborate with Learning and Development to integrate product-specific training into broader associate training programs. 

The Change Agent

• Act as the primary liaison between end-users and the Product team, gathering feedback from Cortland associates and residents to inform product enhancements. 
• Partner with Product team to conduct regular user surveys, focus groups, and feedback sessions to assess the impact of new technology tools and identify areas for improvement. 
• Communicate user insights and adoption metrics to the Product team, providing recommendations for future updates and enhancements. 
• Develop and implement change management strategies to support the rollout of new technologies and features, ensuring smooth transitions and minimal disruption to onsite and centralized operations. 
• Lead informational sessions, product demos, and Q&A sessions with Cortland Talent Development team to build excitement and confidence around new digital tools. 
• Maintain clear, consistent communication with stakeholders across departments, providing updates on new features, best practices, and training opportunities. 
• Work closely with Product, Marketing, Operations, Talent, and IT teams to align on product development and technology rollout plans, ensuring a cohesive approach to implementation. 
• Advise departments on best practices for leveraging new technology based on user feedback and product knowledge, driving improved processes and efficiency. 
• Serve as a subject matter expert on digital tools and adoption strategies, providing guidance and support to internal teams. 

• Bachelor’s degree in Business, Marketing, Technology, Learning & Development, or a related field. 

• 3-5 years of experience in digital adoption, technology implementation, or training, ideally within the multifamily property or real estate industry. 

• Strong project management skills with the ability to manage multiple technology rollouts simultaneously. 

• Exceptional communication and presentation skills, with a talent for translating complex technology concepts into simple, user-friendly content. 

• Experience in designing and delivering training programs. 

• Analytical mindset with the ability to use data insights to drive decision-making and improve user adoption. 

• Collaborative and adaptable, with strong interpersonal skills and the ability to work effectively across cross-functional teams. 

At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all – to make sure our communities are the perfect setting for living life to its fullest. 

Our success is fueled by our belief in a better life – where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people – possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email talentresources@cortland.com or call 404.965.3988. Cortland is a drug-free workplace. Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States