At Cortland, you map the story of your success. We don't adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth – and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

The Director of Marketing will play a pivotal role in ensuring all marketing lead generation initiatives align with company goals and objectives, ultimately contributing to the growth and profitability of the portfolio. This position is a key contributor to the motivation of community teams and is responsible for developing the vision and leading the strategic marketing plan for our communities. The role encompasses planning, implementing, and overseeing all lead generation and marketing programs, with a focus on increasing occupancy and enhancing brand awareness.

Strategic Leadership and Execution

• Lead the development and execution of marketing strategies and programs to achieve portfolio occupancy goals by creating actionable lead generation plans.
• Analyze sub-market trends and results to inform strategic marketing and advertising initiatives that drive qualified leads and align with business goals.
• Evaluate and optimize the performance of lead generation and advertising platforms, focusing on conversions and ROI improvement.

Team Leadership and Collaboration

• Provide leadership, guidance, and performance management to direct reports, including Senior Regional Marketing Managers, Regional Marketing Managers, and Regional Marketing Specialists.
• Foster collaborative partnerships with community teams, portfolio leadership, sales performance, and corporate teams to nurture company culture and align with guiding principles.

Brand Management

• Serve as a brand ambassador, ensuring a consistent brand voice across all marketing channels.
• Ensure strong collaboration with digital marketing teams to enhance social media presence, website performance, and overall brand consistency, driving a seamless customer experience.

Performance Analysis and Optimization

• Conduct ongoing analysis of lead quality, targeting strategies, advertising, sales messaging, websites, and collateral materials.
• Measure and optimize marketing efforts based on cost-per-lead, cost-per-move-in, and conversion rates, improving ROI across campaigns.

Budget and Vendor Management

• Partner with operational and investment teams to develop marketing budgets and establish best practices.
• Provide oversight and guidance to agency partners on paid search and other digital marketing tactics.
• Build and maintain strong, collaborative relationships with Investments and Operations teams and their leadership, ensuring alignment between marketing strategies and overall business goals.
• Partner closely with these teams to develop marketing budgets, establish best practices, and support investment decisions through targeted marketing initiatives.
• Actively contribute to strategic discussions, leveraging marketing insights to enhance the performance of operational and investment objectives.

Market Insights and Due Diligence

• Stay informed of competitive communities, market trends, and sub-market dynamics to inform strategic decision-making.
• Conduct due diligence on prospective acquisitions, reviewing marketing assets and making recommendations for post-acquisition improvements.

Cross-Functional Collaboration

• Partner with support functions on quality control, training, sales performance, and community-specific needs.

• Bachelor’s degree in Marketing, Business or related major.
• 8+ years’ direct experience in marketing and lead generation with proven results related to increased sales and revenues
• 5+ years’ supervisory experience
• Experience in the multifamily industry strongly preferred
• Strong leadership and team management skills required
• Strong attention to detail
• Strong analytical skills with expertise in performance metrics, lead generation, conversion optimization, and customer segmentation to drive data-informed marketing strategies.
• Excellent written and verbal communication skills
• Exceptional time-management and organizational skills
• Expertise in marketing technology tools, such as CRM systems, website content, and Google Analytics
• This an in-office/on-site position that may require weekly, monthly, and quarterly travel
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At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all – to make sure our communities are the perfect setting for living life to its fullest.

Our success is fueled by our belief in a better life – where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people – possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email talentresources@cortland.com or call 404.965.3988. Cortland is a drug-free workplace. Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.